Just in time for ski season, resorts can offer customized mobile apps that allow snow sport enthusiasts to view weather conditions, post to social media and access GPS mapping tools
SAN DIEGO, CALIF. – December 1, 2011 – RTP, part of The Active Network, Inc.. (NYSE: ACTV), the leading provider of organization-based cloud computing applications, today launched its LiveInfo™ mobile application platform that enables resorts, parks and attractions to provide its customers with customizable information in branded iPhone and Android apps.
Apps built on the LiveInfo platform offer consumers a way to easily share photos and updates with friends via social media, track their performance with GPS, and get up-to-the-second weather and information feeds, all within one app. Consumers will be able to download the customized app per the instructions of the respective resorts and parks.
"Active Network recognizes that with the proliferation and ubiquity of mobile devices, it now becomes even more imperative for companies to leverage and combine technologies in innovative new ways to create highly engaging and compelling applications," said Darko Dejanovic, chief technology, product and innovation officer at Active Network. "LiveInfo is just another example of how RTP and Active Network are continuing to redefine the way people participate in activities and events via mobile, and it’s just in time for skiers and boarders as they hit the powder this season."
LiveInfo is one of the only platforms available with branded content that is fully managed and controlled by the resorts and parks. This mid-level offering can also be seamlessly upgraded to the RTP LivePass® platform, which provides businesses an easy way to integrate their mobile and enterprise technology to better engage their customers. Companies use RTP technology to integrate critical commerce functions such as ticketing, point-of-sale, eCommerce, mobile commerce and third-party channel ticket management. Managing these functions within a centralized system allows businesses the ability to optimize daily and long-term results.
Additionally, the consumer REALSKI app that was announced in December 2009 will have an updated version available from iTunes® later this month. The REALSKI app allows users to navigate trails and on-mountain features at more than 100 North American ski resorts in real-time. The updates include precise vertical run tracking with GPS so users can track how many vertical feet they have skied, flat map functionality and eight additional North American ski resort maps.
About The Active Network, Inc.
The Active Network, Inc. is a leading provider of organization-based cloud computing applications serving diverse market segments including business events, community activities, outdoors and sports. Our technology platform, ActiveWorks®, transforms the way organizers manage their activities and events by automating online registrations and streamlining other critical management functions, while also driving consumer participation to their events. Our flagship media property, Active.com®, is the leading online community for people who want to discover, participate in, and share activities about which they are passionate. Headquartered in San Diego, California since 1999, the company has over 25 offices worldwide. To learn more, visit www.ActiveNetwork.com or www.Active.com. Follow Active Network on Twitter @ActiveNetwork, @Active and on Facebook.
Mona Klausing, Active Network
Megan Lavine, Active Network
© 2011 The Active Network, Inc. All rights reserved. Active.com and ActiveWorks are registered trademarks of The Active Network, Inc. Active Network, LiveInfo™, and LivePass™ are trademarks of The Active Network, Inc. All other trademarks are the property of their respective owners.