Destination America To Support Contest As Media Partner
SAN DIEGO, CALIF. and WASHINGTON, DC – June 28, 2012 – Today, the National Park Foundation, the official charity of America’s national parks, and Active Network (NYSE: ACTV), the leader in cloud-based activity and participant management™ solutions, along with partners at the National Park Service, the Bureau of Land Management, the Bureau of Reclamation, the U.S. Fish and Wildlife Service and the U.S Forest Service, launched the Share the Experience (www.sharetheexperience.org) photo contest. The annual contest, now in its 12th year, provides an opportunity for amateur photographers to submit pictures taken at any federal lands site for the chance of having their image selected for use on the America the Beautiful Federal Recreation Lands Pass. Approximately 500,000 passes are utilized annually.
“Share the Experience is a perfect opportunity for individuals and families to get active out in our public lands and share their own perspective and appreciation of these special places with everyone,” said Neil Mulholland, President and CEO of the National Park Foundation. “These places belong to us and we need to actively celebrate and support them.”
Drawing entries from across the country, the contest receives approximately 14,000 submissions each year. Contestants are encouraged to take pictures spanning the more than 500 million acres of Federal Lands. This year, Destination America will be the official media partner of the photo contest, supporting the contest through a dedicated webpage on the Destination America website, promotional posts on Destination America’s Facebook and Twitter feeds, promotion in its email newsletter and a call for entries on the Destination America television network.
“As the only television network dedicated to celebrating the people, places and stories of the United States, Destination America is the ideal channel to partner with the National Park Foundation and Active Network to promote this contest based on America’s most treasured natural landscapes,” said Marc Etkind, SVP content strategy, Destination America. “As summer gets under way, it’s the perfect time to encourage all Americans to get out and enjoy these beautiful parks created for all of us and future generations.”
Active Network and the National Park Foundation will manage the photo contest on behalf of the National Park Service and other participating federal agencies. Active Network is also sponsoring the three top prizes, including a $15,000 grand prize.
“We are deeply committed to enabling easier access to America’s natural resources and fostering an appreciation of the great outdoors,” said Steve Connolly, senior vice president, Outdoors at Active Network. “We have worked hard with National Recreation Reservation Service (NRRS) to develop technology that enables families to get outdoors this summer. With this contest, we challenge Americans to get active and capture an image that showcases the natural beauty of our nation’s parks, forests and recreational lands for the enjoyment of Annual Pass holders all-year-round.”
Entries will be accepted through December 31, 2012, and all contestants must be at least 13 years of age. Contestants are able to view a complete list of rules and prizes as well as submit their photos directly at: www.sharetheexperience.org.
About the National Park Foundation
You are the owner of 84 million acres of the world’s most treasured memorials, landscapes, ecosystems, and historic sites -- all protected in America’s nearly 400 national parks. Chartered by Congress, the National Park Foundation is the official charity of America’s national parks. We work hand in hand with the National Park Service to connect you and all Americans to the parks, and to make sure that they are preserved for the generations who will follow. Join us in supporting your national parks -- this is your land. www.nationalparks.org.
About Destination America
Destination America is the first network to celebrate the people, places, and stories of the United States. The inclusive network targeting Adults 25-54 is available in 59.5 million homes, emblazoning television screens with the grit and tenacity, honesty and work ethic, humor and adventurousness that characterize our nation. Destination America features travel, food, adventure, home, and natural history, with original series covering such diverse subjects as American food favorites, mysteries like Jesse James¹ lost fortune and Area 51, American heroes and innovators, as well as iconic landmarks and wonders like Yellowstone National Park and the Everglades. Destination America is part of Discovery Communications (Nasdaq: DISCA, DISCB, DISCK), the world¹s #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 200 countries and territories.
About Active Network
Active Network (NYSE: ACTV) is on a mission to make the world a more active place. With deep expertise in activity and participant management™, our ActiveWorks® cloud technology helps organizers transform and grow their businesses. We do this through technology solutions that power the world’s activities and through online destinations such as Active.com® that connect people with the things they love to do. Serving over 50,000 global business customers and driving over 80 million transactions annually, we help organizers get participants, manage their events and build communities. Active Network is headquartered in San Diego, California and has over 30 offices worldwide. Learn more at ActiveNetwork.com or Active.com and engage with us on Twitter @ActiveNetwork, @Active and on Facebook.
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Marjorie Hall, National Park Foundation
Mona Klausing, Active Network