83% of the time, it’s Mom who registers the kids for activities. That makes her your YMCA’s #1 member, a member it pays to understand.
Contemporary moms control $200 billion in discretionary income. 84% of them expect a streamlined mobile experience, because they’re managing their details online and on-the-go. That creates a dilemma and an opportunity for every organization that offers kid-focused products or service.
In this one-hour webinar, you’ll discover:
- Who the mobile, millennial mom is
- What motivates her
- How to reach her
We’ll show you how she’s different than the previous generation of moms, where she gets her information, and what you must do to earn her loyalty. We’ll even show you how to get her to promote you by engaging in one of her favorite pastimes.
Increasing your YMCA’s reach and registrations depends on understanding and marketing to today’s mom.
Complete the form to watch the webinar.
Camarin Wanamaker, Strategic Account Manager, ACTIVE Network
Camarin has worked in almost every role on the ACTIVE Communities Team over the past 8 years, from tech support to her current role as Strategic Account Manager. As the mom of three, she believes deeply that recreation and youth development helps foster strong, well-rounded individuals.
When not consulting with customers, Camarin can be found driving her daughter to dance classes and chasing her toddlers around the playground.
Lisa Baldwin, Strategic Account Manager, ACTIVE Network
Lisa is ACTIVE’s YMCA ambassador, working with Ys in some capacity for 14 years, from support to product development. In her current role as Strategic Account Manager, Lisa works with YMCAs to help them use ACTIVE Net to get new members, keep old ones, and improve the communities where they live.
In her spare time, Lisa’s ACTIVE is her family, camping and cheering on the Packers.